Introducing Granby Ranch Rising
August 31, 2021
A Renewed Commitment to This Special Place
With the support and vision of new ownership, we are transforming the experience at Granby Ranch in ways both big and small. As we went to press, more than $4 million in major capital improvements were underway, of which a sizable portion is dedicated to notably enhancing the entire skiing and riding experience on the mountain.
In an area that averages nearly 200 inches of annual snowfall—and given the exigent threats of climate change—let’s start with our reliance on, and massive investments in, snowmaking. We are tripling existing snowmaking coverage—from 38 acres to more than 115—to enhance our most popular runs on East Mountain, provide for a true ski-in/ski-out experience all season long for residents, enable earlier winter access to West Mountain, and elevate skiing and riding here to a world-class level with an alpine and freestyle training venue on Desperado. For our customers, this means more reliable and earlier skiing on higher quality snow surfaces.
That’s one spectacular change, but collectively the smaller improvements are just as important. Connectivity will be far faster thanks to new fiber on both mountains. Guests can now expect extraordinary on-mountain dining experiences from our award-winning food and beverage team. On the hill, terrain features and learning parks will dot the landscape. And we will continue our efforts to make Granby Ranch one of the best places in the nation to learn (and grow) with mountain sports.
All the above is happening now, but Granby Ranch Rising is a strategic initiative that entails many long-term investments as well. Ownership has engaged the venerated SE Group to create a vision of Granby Ranch that the community will be proud of. Look for announcements and opportunities to contribute to SE Group’s master planning in the coming months. But trust that Granby Ranch’s approach able, friendly, and welcoming nature will remain unchanged.
Throughout it all, success starts with people. I am incredibly proud of what our team achieved this past year, despite the many obstacles we all faced. The team’s hard work, talent, and passion for our community advanced Granby Ranch through turbulent times. Our team is our future.
So please rise up and join us this year. A bright future is on the horizon.
Jace Wirth, General Manager