If you’re a Granby Ranch fan, by now you know that the customer is the focus of the experience. So why not celebrate that with a free concert series that locals, weekenders, and new visitors to Granby Ranch can all partake in?

In a sign that better days are here, Granby Ranch’s free Rocky Mountain Music Series lets you bring the family to the festival. That was the idea behind the Rocky Mountain Music Series, which brings Americana music to a relaxed venue where kids can learn to rope like cowboys, paint their faces like rodeo clowns, or just run free like kids are supposed to. For the inaugural concert, more than 1,500 folks got out dancing. For the second show—Rising Appalachia on July 24th—2,000 were expected. The Paul Cauthen act will round out August. Next summer expect five concerts. The venue, which could comfortably accommodate 5,000, can handle it. “With the combo of coming out of Covid and this desire to convey to folks that Granby Ranch is for everyone, we thought a family-friendly music series was the right call,” says Ridgeline Executive Group founder Andy Wirth. No newbie to ski area events, Wirth has worked with legendary Bill Graham Presents and was a key player in developing the first WinterWonderGrass and the Wanderlust Festivals. With Granby Ranch he wanted something that could resonate with nearly everyone. “Given the wide variety of tastes, selecting music can be challenging, but we think the lineup appeals to almost everyone.” Look for Wirth teaching kids to rope cattle at the show. “At the first concert, the kids were lined up 10 deep for three hours.  I’m not saying we did everything perfectly, but we got the fun factor right.”

This story appears in Granby Ranch’s fall mini-magazine edition. For more information or to get a print copy, please email eloveland (@) granbyranch.com.