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Privacy Policy

Effective as of January 7, 2021


GR Operations LLC dba Granby Ranch (“Granby Ranch,” “we,” “our,” or “us”) respects the privacy of your information. This Privacy Policy is designed to assist you in understanding how we collect, use and safeguard the information you provide to us in using our websites (“Sites”), the services provided through our Sites and at our resort, and the mobile applications we offer (collectively, “Services”).  

From time to time, we may change this Privacy Policy. If we do, we will post an amended version on this webpage. Please review this Privacy Policy periodically. 

This Privacy Policy covers the following topics: 

  1. Collecting And Using Information
  2. Cookies And Other Tracking Technologies 
  3. Third Party Processors 
  4. “Do Not Track” Signals 
  5. Choices About Your Personally Identifiable Information
  6. Security 
  7. Third Party Links
  8. Children’s Privacy
  9. Notice To Nevada Residents
  10. Notice To California Residents 
  11. How to Contact Us

1. Collecting and Using Information
Personally Identifiable Information We Collect Online

We collect Personally Identifiable Information from you through your use of the Sites and Services. “Personally Identifiable Information” is individually identifiable information about an individual consumer that we collect online and that we maintain in an accessible form. We collect the following types of Personally Identifiable Information: 

Information You Provide

We may collect the following Personally Identifiable Information that you voluntarily provide to us: 

  • Create an Account. To create an account on our Sites or Services, you will provide us with your name and email address. You will also be asked to create a unique password for future logins. You may also provide us with your age, gender, date of birth, and a photograph to identify you as our guest.  
  • Purchase a Product or Service. When you purchase a product or service, you may provide us with your name, email address, age, phone number, military or veteran status, and credit card information.
  • Ski Passes and Tickets. We use a handled scanner or radio frequency identification technology with our ski and board pass products and tickets and this technology provides us with information regarding your location. For example, we may collect information about what lifts you ride. 
  • Make an Equipment Reservation. When you make an equipment reservation, you will provide us with your name, email address, phone number, gender, age, date of birth, height and weight, military or veteran status, and status as a parent or legal guardian.
  • Sign Up for a Lesson or Enroll in a Program. When you sign up for a lesson or enroll in a program, you will provide us with information such as your name, email address, phone number, gender, age, date of birth, height and weight, allergy or dietary information, any medical conditions that we may need to be aware of when offering these services, a photograph to identify you as a guest, and status as a parent or legal guardian.
  • On Mountain Tracking. If you are a ski or board school participant or a guest that elects to utilize on-mountain tracking technology while on our mountain, we will collect your geographic location. 
  • Submit a Survey. When you fill out a survey, you may provide us with optional information such as your income, race or ethnicity, and gender. 
  • Participate in a Contest, Sweepstake, or Promotion. To participate in a contest, sweepstake, or promotion, you may provide us with your name, email address, phone number, age, and date of birth.  
  • Video Surveillance. We use video surveillance for the safety and security of our guests, employees, and property. Our video surveillance may capture live stream video of you at our resort in outdoor public areas. 
  • Stay in the Loop. If you subscribe to our email marketing program, you will provide us with your email address. 
  • Contact Us. When you contact us, submit an inquiry, or sign up for an event, we will collect your name, email address, and phone number.  

Information as You Navigate Our Sites 

We automatically collect certain Personally Identifiable Information through your use of the Sites and Services, such as the following: 

  • Usage Information For example, pages on the Sites you access, the frequency of access, and what you click on while on the Sites. 
  • Device Information.  For example, hardware model, operating system, application version number, and browser. 
  • Mobile Device Information.  Aggregated information about whether the Sites are accessed via a mobile device or tablet, the device type, and the carrier. 
  • Location InformationLocation information from Site visitors on a city-regional basis.  

Third Party Information

In some cases, we may receive certain Personally Identifiable Information from you about a third party. For example, you may sign up a third party for a lesson by providing us with the third party’s name, height and weight, age, gender, date of birth, and a photograph. If you submit any Personally Identifiable Information about another individual to us, you are responsible for making sure that you have the authority to do so and to allow us to use their Personally Identifiable Information in accordance with this Privacy Policy.

How We Use Your Personally Identifiable Information

We use the Personally Identifiable Information we collect to provide the Services to you, to improve our Services and Sites, and to protect our legal rights. In addition, we may use the Personally Identifiable Information we collect to: 

  • Process your account registration; 
  • Enroll you in a lesson or program; 
  • Process and fulfill your order; 
  • Issue you a ski ticket or pass; 
  • Provide you with rental equipment; 
  • Monitor your safety and security;
  • Provide you with offers, invitations, and promotions;
  • Provide you with an event quote;  
  • Sign you up for an event; 
  • Allow you to participate in contests, sweepstakes, or promotions;
  • Contact you regarding our products and services that we feel may be of interest to you; 
  • Communicate with you about our Sites or Services or to inform you of any changes to our Sites or Services;
  • Provide support; 
  • Maintain and improve our Sites and Services;
  • Defend our legal rights and the rights of others;
  • Efficiently maintain our business; and
  • Comply with applicable law.

How We Share Your Personally Identifiable Information 

We may share the information that we collect about you in the following ways: 

  • With other entities in the Granby Ranch Group of Companies to facilitate customer bookings and reservations across all of our mountain destinations and, depending on your marketing preferences, allow our businesses to better understand your preferences and send you information about our locations, products, services, and programs; 
  • With service providers who perform data or Site-related services on our behalf (e.g., email, hosting, maintenance, backup, analysis, etc.); 
  • To service providers for identity verification (e.g., to confirm your eligibility for special offers, such as military discounts); 
  • To contest administration service providers; 
  • To service providers to prepare, deploy and analyze advertising content;
  • To third-party tour operators if you purchased a tour from the third-party tour operator using one of our Sites; 
  • To the extent that we are required to do so by law; 
  • In connection with any legal proceedings or prospective legal proceedings; 
  • To establish, exercise, or defend our legal rights, including providing information to others for the purposes of fraud prevention; 
  • To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that Personally Identifiable Information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that Personally Identifiable Information; 
  • To any other person or entity as part of any business or asset sale, equity transaction, merger, acquisition or in preparation for any of these events; and 
  • To any other person or entity where you consent to the disclosure. 

2. Cookies and Other Tracking Technologies
How We Use Cookies

Like many other companies, we use cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”). “Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets). 

We use Cookies to: 

  • Estimate audience size and usage patterns; 
  • Understand and save your preferences for future visits, allowing us to customize the Sites and Services to your individual needs; 
  • Advertise new content and services that relate to your interests; 
  • Keep track of advertisements and search engine results; 
  • Compile aggregate data about Site traffic and Site interactions to resolve issues and offer better Site experiences and tools in the future; and 
  • Recognize when you return to the Sites.

We set some Cookies ourselves and others are set by other entities. We use Cookies set by other entities to provide us with useful information to help us improve our Sites and Services, to conduct advertising, and to analyze the effectiveness of advertising. For example, we use Cookies from Google, Facebook and other similar companies.  

How You Can Opt-Out of Cookies

Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Sites. 

You can find out more about Cookies and how to manage them by visiting or 

Platform Controls

You can opt out of Cookies set by specific entities by following the instructions found at these links: 

You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website. 

Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

Google Analytics 

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Sites and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The technologies used by Google Analytics do not gather information that personally identifies you. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here. 

Google reCAPTCHA 

We use Google reCAPTCHA, a free service provided by Google, Inc., to protect our Sites from spam and abuse. Google reCAPTCHA uses advanced risk analysis techniques to decipher humans and bots. Google reCAPTCHA works differently depending on what version is deployed. For example, you may be asked to check a box indicating that you are not a robot or Google reCAPTCHA may detect abusive traffic without user interaction. Google reCAPTCHA works by transmitting certain types of information to Google, such as the referrer URL, IP address, visitor behavior, operating system information, browser and length of the visit, cookies, and mouse movements. Your use of Google reCAPTCHA is subject to Google’s Privacy Policy and Terms of Use. More information as to Google reCAPTCHA and how it works is available here. 

3. Third Party Processors

To ensure that your Personally Identifiable Information receives an adequate level of protection, we have put in place appropriate procedures with the service providers we share it with to ensure that it is treated consistent with applicable data security and privacy laws. For example, we use payment processors, call center administrators, web-site hosts, and we use third-party processors for data management, identity verification, market analyses, marketing, advertising, and contest administration. 

4. “Do Not Track” Signals

Some internet browsers incorporate a “Do Not Track” feature that signals to websites you visit that you do not want to have your online activity tracked. Given that there is not a uniform way that browsers communicate the “Do Not Track” signal, the Sites do not currently interpret, respond to or alter its practices when it receives “Do Not Track” signals. 

5. Choices About Your Personally Identifiable Information

 Review and Request Changes to Your Personally Identifiable Information 

To review or request changes to any of your Personally Identifiable Information, please contact us at 

Marketing Communications

To unsubscribe from our marketing emails, please click the unsubscribe link included in the footer of our emails. To stop receiving text messages from us, please reply “STOP” to the text message. You also may submit a request to us at 

6. Security

We maintain commercially reasonable security measures to protect the Personally Identifiable Information we collect and store from loss, misuse, destruction, or unauthorized access. However, no security measure or modality of data transmission over the Internet is 100% secure. Although we strive to use commercially acceptable means to protect your Personally Identifiable Information, we cannot guarantee absolute security. 

7. Third Party Links

The Sites and Services may contain links that will let you leave the Sites and Services and access another website. Linked websites are not under our control. This Privacy Policy applies solely to Personally Identifiable Information that is acquired by us on this Sites and Services. We accept no responsibility or liability for these other websites.  

8. Children’s Privacy

The Sites and Services are not intended for children under 13 years of age. We do not knowingly collect, use, or disclose personal information from children under 13 

9. Notice to Nevada Residents

Nevada law allows Nevada residents to opt-out of the sale of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. We do not currently sell personal information as defined in the Nevada law. However, if you are a Nevada resident, you still may submit a verified request to opt-out of sales and we will record your instructions and incorporate them in the future if our policy changes. Opt-out requests may be sent to 

10. Notice to California Residents

We do not disclose personal information obtained through our Sites or Services to third parties for their direct marketing purposes. Accordingly, we have no obligations under California Civil Code § 1798.83. 

11. How to Contact Us

To contact us for questions or concerns about our privacy policies or practices please email us at